How Many Estimates Should a Tree Service Book per Month?

There's no single right answer to how many estimates a tree service should book per month — it depends on your crew size, your close rate, and your average ticket. But there is a simple framework you can use to figure out the right number for your business.

Start with the revenue you want to hit. Let's say you want to do $80,000 a month. If your average ticket is $2,500, you need to close 32 jobs. If your close rate is 30%, you need to book roughly 107 estimates to close 32 jobs. That's the math.

Now layer in crew capacity. If you have two crews and each can complete two jobs a day, you can handle about 80 jobs a month at full capacity. That means 32 closed jobs is well within reach — but only if the estimates are there.

The mistake most tree service owners make is working backward from leads instead of working backward from revenue. They buy 50 leads because that's what the marketplace sells, and then they hope it's enough. Start with the revenue target, calculate the estimates you need, and then build a lead plan to hit that number.

Close rate matters more than lead count. A tree service that closes 40% of exclusive leads needs far fewer estimates than one closing 10% of shared leads. This is why exclusivity compounds — it raises your close rate, which lowers the estimate volume you need to hit your revenue goal.

For a solo crew, 30 to 40 estimates a month is often enough to stay booked out. For a two-crew operation, 60 to 80 estimates keeps both crews full. The exact number depends on your ticket size and close rate, but those ranges are a starting point.

If you want help calculating the right estimate volume for your crew, book a free strategy call. We'll map your numbers and show you what it takes to hit your revenue target.